Don’t ignoring viral online marketing strategies otherwise your business will suffer!
With so much competition every method of marketing must be employed and utilized. You may have a killer product or a fantastic, well designed site, but if people don’t know that you exist then you simply will not make money.
There are many Internet marketing strategies that provide an extra boost to your sites popularity ratings, one key method you must not avoid is Viral Marketing.
Viral Marketing – A Key Strategy
The word viral stems from the word virus dreaded by all computer owners. However, in this context it is good thing. You are spreading information about your business (not a deadly computer virus) through viral advertising.
What is Viral Marketing?
Viral Marketing also known as Viral Advertising, is a marketing technique used to build public awareness of a proposition (e.g. the product, service or company).
It is a form of media that reaches out to the public without actually promoting the proposition. To do this you generally ride on the back of other forms of addictive advertising / marketing means. i.e. your proposition is attached in some way to this content.
Basically, you ride on the idea that if people like specific content they will pass it on to their friends and family. They recommend certain content, such as news items, cool flash games, funny videos, amusing stories etc and then pass it on. If access to your proposition is embedded in the media it can then reach a wide audience.
Viral marketing has become a popular means of advertising and marketing because it is relatively low cost.
For example in email marketing you must avoid being tagged as spam – viral marketing counts on the eagerness of individuals to pass on the content. If a person sees the name of the person they know as the sender, they won’t block it and then usually opens the email. They then may have sufficient interest to take action! People reading this content usually take action because there is an incentive (such as discounts and rebates) provided in your proposition. Something of value that will get them to take action.
Use Viral Marketing to your Advantage
The foremost advantage of viral marketing is volume of publicity and public awareness about your money earning sites or proposition. You generate a flow of traffic to prospects / potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Everyone is aware of to the effectiveness of Viral Marketing and Advertising – therefore not using it could kill your business along with other schemes and methods in promoting your sites, like Search Engine Optimization, Classified Ads etc.
Viral marketing is critical to push you ahead in the rating games. It is a sneaky way to get people to know about you and your propositions and to pass on this information. It is also very low cost and not doing it could be business suicide! All it takes is a great idea, a good addicting game, a funny story etc. Many ideas are still out there!
You need to find (or create!) the latest news item, areas of gossip or buzz and focus on popular topics (some of these are promoted using scandal and gossip, hearsay or implied truth or a blatant lie to get people interested and talking/reading).
Act now and reap the benefits Viral Marketing and see sales roar. You can’t ignore the use of social media such as Facebook, twitter, linkedin and Google plus. Get on forums and join groups, comment, add value and make sure the reader can find you and your proposition.
Remember don’t blatantly sell your proposition! You must add value to the audience and build your authority, reputation and trust. If they are the right audience they will want to find out more about you and your proposition ….. and some of them will buy!
Its fun and a numbers game! So use viral marketing for your money earning sites and it will work wonders for you.
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